We photographers have many tasks within our business. We are accountants, marketers, designers, PR reps, and creatives, just to name a few. With all the duties we are responsible for, it is easy to let our blogs fall off into non-existence. But is it really important to have blog? In this article, I will discuss the importance of blogging and why it can be important for your photography business.learn more
There are two very important reasons to blog. The first reason is to increase your web presence. Blogging can help increase your SEO (Search Engine Optimization) rankings. Yes – your website can be designed for optimal SEO rankings, but a blog can help increase those rankings even further. By blogging about your clients, where you shoot, and bits about your life, you are making your business more visible in searches on the web. And for small businesses today, being able to be found on the web is a huge benefit!
In addition to increasing your visibility on the internet, blogging serves as a form of sharing who you are with your clients. It has been said that your website is the very professional presentation of yourself, and your blog is the more personable introduction into who you are. As photographers, finding your target market is crucial to better marketing yourself. And your blog can help you really share who you are and market to your niche. It will help you attract the clients you want and possibly push away the ones who aren’t for you.
What should you write about though? Well, as the friendly, more personable side of your business, you can blog about anything you please! Of course you should share your images, but sharing bits of yourself can be very important too. Talk about your new favorite CD or a book you’re reading. Share about your family or your pets. Discuss things that are important to you and like-minded people are sure to find their way to you.
By sharing about your clients, where you shoot, who you are, what you like to shoot, and even random things about yourself, your blog can help you attract a whole new level of clients and enable you to be better found through search engines. While blogging may seem like just one more thing to do, you can see how taking a fifteen minutes a few days a week can help you and your business immensely!